Case Study of JONES Soda

September, 7 2018

Case Study of Jones Soda

Image result for jones soda


Today we studied about the Jones soda company in groups of 3-4. During that time Ms. Bay my teacher brought some Jones soda for the class. Some of the thing that my group researched was who started the franchise (Peter Van Stolk), where it started (Vancouver) and other facts about the company.

The Jones soda company started in 1987 but wasn't called Jones Soda Co until August 1st 2000. The company was called the Urban Juice and Soda. The reason they changed their name was because during that time the Jones soda marketing company was very successful so they decided that the Jones soda should be there main focus. The way they market the company is by telling the consumer that:

  • If you find "Jones" under the caps you get a free soda
  • If you buy more that 10 chases of 12 bottle then you get delivery taxes taken off
  • Type your bar code into the website contest page and win the chance to submit a personal picture label for free.
During 1996 the Urban Juice and Soda company launched its own line of alternative beverages, one of which was Jones Soda. This was the year Jones soda first introduced. The company targeted people from the ages of 12-24 so you placed Jones soda coolers in skating, surfing, and snowboarding shops; in body-piercing and tattoo parlours; and in national retail clothing and music stores. These were not normal places distributions outline for soft drinks, typically beverages company market their product through convenience stores or supermarkets but by putting the drinks were youth normaly shop the company was better able to reach its target. The Jones Soda company also inite peope to send photos so that the company might us on the bottle.

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